The overall objective is provide the bakery an identity system that will match the goals and values the business strives for. Additionally, we set to capture an aesthetic that will make a connection with an audience that is interested in crafty home baking.

The identity system should include a primary logo to be displayed on packaging, apparel, and stationary. Additionally, the brand will also require addtional design assets such as alternative logo displays that will respond to other media sources like digital mediums.